Drop001 wrapped at Karneval der Kulturen, Berlin · May 22–25. See how it went →
The live event commerce platform

Give them something free.
Sell them something they want.
Keep the data. Not their details.

weDISCOVR turns any live event into a verified sales channel. Explorers unlock a free product sample with their phone, see an exclusive offer in the same moment, and buy with one click. You get a verified sale, their consent, and the behavioral data to scale it. They keep their privacy.

Run your first Drop → See how it works →
9:41
KDK · 22–25 MAY HEALTHY SPÄTI
GOOD
CATCH.

A free drink & skincare sample is waiting at the Healthy Späti.

Volée Apéritif Naturel
Amazingy skincare product
FREE 2 GIFTS PER PERSON
2,400+
Vetted Curators on the platform
24h
From Drop close to measurement report
0
PII shared with brands. Ever.
How it works

From scan to verified sale.
In four steps.

Every weDISCOVR Drop runs the same four-step commerce sequence. At any festival, retail space, fitness event, or music venue. Here is exactly what happens.

01

The Explorer scans.

An Explorer · the person at your event · points their phone camera at a QR code. No app download required. The weDISCOVR experience opens instantly in their browser.

02

They unlock a free product sample.

A time-limited, location-locked offer appears. The Explorer claims a free product sample · a drink, a skincare product, a wellness kit, whatever you have configured in the AR Commerce Studio. This is the reward that earns their trust and their attention.

03

They see your paid offer and can buy with one click.

In the same experience, immediately after claiming the free sample, the Explorer sees your event-exclusive paid offer. They can complete a full checkout in the moment. Payment processed. Product shipped to their home by our fulfillment partner. The brand never sees their address. Only the Explorer and weDISCOVR handle their personal information.

04

They opt in and start their journey with you.

When the Explorer completes their claim or purchase, they receive a wEID · an anonymous identity token that belongs to them, not to you. You receive that wEID as a verified, consented signal. It is ready for retargeting in your CRM, on Meta, and on Google. The Explorer can also earn DISC tokens by choosing to share additional signals · location, dwell time, and others · directly rewarding them for the data you gain access to.

That is a complete commerce funnel, run inside a live event, in under two minutes. The wSI scores how well it performed. Your measurement report lands 24 hours after the Drop closes.
The platform vocabulary

New words.
Plain meanings.

Drop →
The commerce moment when a brand deploys product sampling and a paid offer at a live event through weDISCOVR. Not the event itself. The Drop is the commercial layer running inside it.
Explorer →
The person at the event. They scan, claim, buy, and opt in. Their data belongs to them.
wEID →
weDISCOVR Explorer Identity. An anonymous, hashed identity token created when an Explorer opts in. The brand receives the wEID for retargeting. They never receive the Explorer's name, email address, or home address.
Curator →
The vetted event producer. Independent creators, fitness coaches, music promoters, and event companies who produce the community events brands plug into through the Event Matcher.
Space →
The physical venue where a Drop runs. A cafe, rooftop, gym, festival ground, retail location, or airport terminal.
AR Commerce Studio →
The brand-facing tool where brands build their Drop. Configure SKUs, set pricing, upload assets, define the free sample offer, and preview the full Explorer experience before launch.
DISC Tokens →
The reward currency Explorers earn by choosing to share additional consent signals · location, dwell time, and others · inside the weDISCOVR Explorer app. Redeemable for vouchers, discount codes, and promo products from brand partners.
wSI →
The weDISCOVR Signal Intelligence Index. The scoring engine that measures the commercial performance of every Drop across eight sub-indices. One composite score. Delivered 24 hours after close.
Event Matcher →
The platform's matching engine. Connects brands to Curator-produced events that match their target audience by category, city, and audience profile.
Who this is for

If you're selling, you're a Brand.
If you're producing, you're a Curator, Space,
Label, or Festival.

Turn your event calendar into a verified sales channel.

Build your Drop in the AR Commerce Studio. Deploy free samples. Sell paid offers. Get verified sales and a consented first-party cohort. Your measurement report lands 24 hours after every Drop.

01 Festival Drop 02 Retail Drop 03 Community Drop 04 Tour Drop
Explore brand solutions →

You bring the event. We bring the brand budget.

Curators monetize your events with brand-funded Drops. Spaces fill dark hours with curated programming. Labels and festivals turn their audiences into measurable commerce properties.

Curators Spaces Labels & Agencies Festivals & Event Operators
Explore the partner program →
Powered by the wSI

Every Drop is scored.
You get one number. We built the rest.

The weDISCOVR Signal Intelligence Index scores every Drop across eight sub-indices. Scan-to-sale conversion. Brand lift. Audience alignment. Curator delivery. Space contribution. One composite score benchmarked against Kantar CPL and Placer footfall. Your report lands 24 hours after every Drop closes.

Explore the wSI →
wSI · KDK Berlin
Live
BSI
82
SVI
71
EPI
90
CPI
78
API
85
CHI
67
DAS
73
FSI
94
Built for Explorers too

Your data belongs to you.
Your attention is worth something.

Explorers are not the product. They are the other side of the platform. When you claim a free sample or make a purchase through weDISCOVR, your home address is used to ship your order. The brand never sees it. Your identity is protected by your wEID · an anonymous token only you and weDISCOVR connect to your real information.

You also choose what to share beyond the basics. Every additional signal you toggle on · location, dwell time, and others · earns you DISC tokens in the weDISCOVR app. Spend them on vouchers, discount codes, and free products from the brands you actually like. Your attention has value. You decide what it is worth.

Join the Explorer app waitlist →

Our first Drop
went live.

Karneval der Kulturen, Berlin, May 22 to 25, 2026. One million Explorers. Four days. Volée and Amazingy ran the first live Festival Drop on the platform. The wSI scored it in real time.

Drop001 brand partners
Volée
Amazingy
Check it out →