Why we exist.
weDISCOVR started inside live music. Devonte was a recording artist with 25M+ streams across UMG and Sony. He watched brands sponsor tours, festivals, and stages without ever knowing who was in the crowd, what they responded to, or whether any of it drove a single purchase.
The data brands wanted from events had always existed. No one had built the infrastructure to capture it with consent, structure it for retargeting, and deliver it with a standardized score. That gap · between sponsorship dollars and measurable outcome · is the company.
We've built a network of 2,400+ Pro Curators across four countries. After a strategic refocus in May 2026, we run lean: three people, one platform, one measurement index, three Drop formats. Drop001 at Karneval der Kulturen was the live proof point.
The thesis: AR-triggered commerce inside live experiences is the last great untapped data layer in marketing. We're building the protocol that turns it into an asset class.
