wSI: THE INDEX

Sponsorship pricing has been guesswork for 40 years. Not anymore.

The weDISCOVR Sponsorship Index is a patent-pending algorithmic pricing engine that calculates the real-time market value of a brand activation based on verified behavioral data.

Pending Patents

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Real-time Pricing

100%

GDPR Compliant

1st

First-party Data

Download White Paper (Coming Soon) Talk to Our Team

THE DATA

The Bloomberg Terminal for experiential sponsorship.

Verified Foot Traffic

Real people, real locations, real timestamps. No estimates.

Demographic Reach

Age, interest, neighborhood affinity from consented behavioral profiles.

Dwell Time

How long Explorers engage with each activation, down to the second.

UGC Generation Rate

Content created per activation, measured and attributed.

Historical Benchmarks

Performance scored against comparable activations across cities.

Conversion Attribution

From AR unlock to purchase, the full funnel tracked.

HOW IT WORKS

Three steps to verified pricing.

Activation runs

Brand funds a Drop. Curators execute. Explorers engage.

wSI ingests data

Every interaction generates verified behavioral data points. Foot traffic, dwell time, UGC, conversions.

Index outputs score

Performance Score and pricing validation. Real numbers, not estimates. The sponsor knows exactly what they bought.

Why the market needs wSI.

Before wSI

Sponsorship pricing based on impressions, reach estimates, and gut feel. Brands pay for eyeballs they can't verify. No attribution. No behavioral insight.

After wSI

Every activation priced by verified behavioral data. Brands see exactly who showed up, what they did, and what it was worth. Permission-based. Auditable. Real.

Patent-Pending Technology

7 pending patent families covering the wSI pricing engine, behavioral attribution methodology, and permission-based data infrastructure.

Details available under NDA to qualified partners.

FOUNDING PARTNERS

Join the wSI Research Network

We're inviting research institutions and urban data labs to co-develop the index. Currently in conversation with VibeLab and VOLTO.

Apply as Data Partner

Sponsorship pricing has been guesswork for 40 years. Not anymore.

The Bloomberg Terminal for experiential sponsorship.

Three steps to verified pricing.

Why the market needs wSI.

Join the wSI Research Network

Ready to price sponsorship by what actually happened?