Drop001 wrapped at Karneval der Kulturen, Berlin · May 22–25. See how it went →
Home/Company/Team
Who we are

Founders.
Builders.

Six people running the company. Lean by design after the May 2026 refocus on a tighter product surface and a faster path to revenue.

Devonte Lemonte Roach
Devonte Lemonte Roach
Founder · CEO · CPO

2x founder (Aspirio Technologies exit, €350K in creator payouts). Former professional recording artist with UMG and Sony (25M+ streams). Master's in Economics of Entertainment, Berklee. Inventor of the wSI.

Berklee 25M+ streams wSI inventor
Sarannya Salim
Sarannya Salim
Chief Engineer

Senior software engineer with experience at Zenjob, Wunder Mobility, and Ruby Seven Studios. Expertise in iOS engineering, API design, and full-stack delivery. Leads platform architecture and all engineering execution.

Full-stack iOS & API Architecture
Tamir Bar-Niv
Tamir Bar-Niv
Product Designer

Product designer with a background in behavioral economics and digital nudge design. Former Senior Product Designer at FIRMA. Owns the Explorer experience, the AR Studio surface, and the brand-facing UX across the platform.

UX / UI Behavioral design Product
Jon Maree
Jon Maree
Head of Global PR

Leads all PR globally. Driving media coverage, government relationships, and Berlin market expansion.

Global PR Media Government
Suvi Helin
Suvi Helin
AR & Front-End Engineer

AR engineer and front-end developer. Builds the in-app AR runtime, the Recall Deck rendering surface, and the browser-based experiences that turn Explorer interactions into wSI signal.

AR runtime Three.js Front-end
With

Collaborators who carry the work.
Curators, partners, allies.

We build with a small bench of operators and Curators who run the live programming. The company is small. The network is not.

Curator · Wellness
Dominik Lenz · CoachConnect

500 wellness sessions, June – December 2026. Founder of CoachConnect. First Curator partner under the 50/50 net revenue share model. Powers the Community Events template.

Curator · Culture
Emilie Gurin · United in Kindness

30M+ social views, 1M+ Explorers. Consultant at MTV / Paramount Berlin. Creator and IP holder of United in Kindness, the flagship stage at Karneval der Kulturen.

Hiring slows down.
The work doesn't.

We're focused, not growing. If you've built measurement infrastructure, retargeting pipelines, or AR runtimes for live events, we'll always make time for a conversation.

Say hello →
Drop001 · May 2026

See what the team
actually ships.

Karneval der Kulturen · Berlin · May 22 to 25, 2026. The first live deployment built end-to-end by the three of us. Real audience, real brand partners, real wSI score.

Drop001 brand partners
Volée
Amazingy
See Drop001 → Get a demo