The People Behind the Platform

Who We Are.

Founders, engineers, cultural architects, and advisors building the behavioral infrastructure layer for cities that actually care about their people.

Core Team

Devonte Lemonte Roach

CEO, Founder & CPO

2x founder (Aspirio Technologies exit, EUR 350K in creator payouts). Former professional recording artist with UMG and Sony (25M+ streams). Master's in Economics of Entertainment, Berklee College of Music. Inventor of the wSI.

Berklee 25M+ Streams wSI Inventor

Sarannya Salim

Chief Engineer

Senior software engineer with experience at Zenjob, Wunder Mobility, and Ruby Seven Studios. Expertise in iOS engineering, API design, and full-stack delivery. Leading platform architecture.

Full-Stack iOS / API

Tamir Bar-Niv

Head of Product

Product designer with a background in behavioral economics and digital nudge design. Former Senior Product Designer at FIRMA. Owns the Explorer product experience and OS Unification UX.

UX / UI Product

Jon Maree

GM DACH & Head of Global PR

Leads all PR globally and manages day-to-day operations in Germany. Driving media coverage, government relationships, and Berlin market expansion.

Global PR Berlin Ops

Tom Hermann

Engineering

A Berlin-based software engineer and business informatics student with hands-on experience in data analytics at Bosch and software development at bbg bitbase group, bringing technical depth and a sharp analytical foundation to the weDISCOVR build.

Engineering Data Analytics

Emilie Gurin

Creator, United in Kindness

Consultant Talent and Music at MTV/Paramount Berlin. Led MTV Push Germany. Creator and IP holder of United in Kindness, the flagship stage at Karneval der Kulturen (1M+ visitors, 30M+ social views).

MTV GSA 30M+ Views

Advisors

Georgia McDonnell-Adams

Brand Advisor

A global brand and communications leader with 20+ years translating bold ambition into commercial impact for Absolut, Pernod Ricard, Boiler Room and AMFE Group. Currently founder of Satori Inc, building strategies, narratives, and ecosystems that take brands into culture.

Marcel Melzig

Strategic Advisor, Data & Policy, Marketing

15+ years across luxury, fashion, and sportswear. Strategic Partner at LigaNova. Advising on brand intelligence frameworks, experiential data packaging, and agency channel positioning.

Yaw Asamani

Advisor

A creative entrepreneur and cultural technologist with 20+ years at the intersection of music, tech, and brand growth, having built and scaled ventures including DooWapp and Airbit, and now advising weDISCOVR as we redefine how cities and cultures connect.

Edward "Ed" Madongorere

Advisor

Zimbabwean-American tech entrepreneur, CEO and co-founder of MOON Ultra, whose flagship MOON UltraLight was named one of Time Magazine's Best Inventions of 2020. A former marketing and design leader at Comcast, Cisco, and Affectiva, Ed brings deep expertise in consumer hardware, brand storytelling, and celebrity-backed go-to-market strategy to the weDISCOVR advisory board.

Angel Investors

Ez Blaine

Angel Investor & Strategic Advisor

Former Creative Director at Beats by Dre, Apple, and Nike. Currently Chief Creator Officer at HUGE, Inc. Co-investor in ELEV8 Global Beat Battle League. Founder of NeuThrone AR.

Chris Wainwright

Angel Investor & Co-Owner

Maryland based angel investor. Highly accomplished audio engineer and educator with over 20 years of experience. Having collaborated with leading institutions and independent artists worldwide, he consistently strives to elevate creative projects while fostering excitement for music and technology in education.

Ingrid H. Sanders

Angel Investor & Product Manager

Enterprise software and real estate investing background. Active PM consultant for weDISCOVR, managing product operations and overseeing development deliverables.

Peter Block

Angel Investor

Founder of Designed Learning and author of Flawless Consulting. Recognized thought leader in organizational development, community building, and civic engagement.

Mareike Heuer

Angel Investor

German-Korean People Professional based in Berlin. Currently at Wikimedia Deutschland working as a software engineer. Le Wagon graduate with deep roots in Berlin's tech and community ecosystem.

Dr. Andreas Heuer

Angel Investor

Historian and educator based in Berlin. Doctorate from the University of Hamburg in West African history. Former visiting professor at three Korean universities and faculty at the German School in Beijing. Lecturer at the University of Kassel. An early intellectual sparring partner and investor whose framing of permission and sovereignty shaped the company's founding thesis.

weDISCOVR is supported by the PERSPECTIVE Foundation, conducting research on Permission Infrastructure and psychological safety in urban environments.

Who We Are.

Want to Join the Team?