Drop001 · May 2026
See how it happened.
Step by step.
Karneval der Kulturen · Berlin · May 22 to 25, 2026. The full commerce sequence ran with real Explorers and real brand partners.
Drop001 brand partners
weDISCOVR runs a complete commerce sequence inside live events. Here is exactly what happens, who is involved, and what every term means.
The company selling the product. The Brand configures the Drop in the AR Commerce Studio · setting up the free sample offer, listing paid SKUs with event-specific pricing, and defining the Explorer experience. The Brand pays for the Activation Kit and the Measurement Subscription. The Brand receives verified sales, a wEID cohort, and a wSI score after every Drop.
The person at the event. Explorers scan the QR, unlock the free sample, see the paid offer, and decide whether to buy. They can claim in person at the booth or have products shipped home. Their personal information · name, address, payment details · never reaches the Brand. They receive a wEID that represents them anonymously in the Brand's data. They earn DISC tokens by choosing to share additional signals through the app.
The vetted event producer. Curators produce the community events that Brands plug into through the Event Matcher. Curators are vetted by weDISCOVR and scored by the CPI sub-index on every Drop they run. They earn a revenue share from every brand-funded Drop at their events. Labels, touring acts, and event companies with established audiences can partner as Curators.
The physical venue. The Space is where the Drop happens. A cafe, gym, rooftop, festival ground, airport terminal, or any location with foot traffic. Spaces earn a revenue share on every Drop that runs on their site. They approve every brand and Curator before any activation goes live.
The Brand configures their free sample offer, lists their paid SKUs with event pricing, uploads their creative assets, and sets inventory limits. The full Explorer experience is previewable before launch. Self-serve in 30 minutes or less.
QR codes and AR-enabled signage go up at the venue. The commerce experience is live and accessible to any Explorer at the event. No app download required.
The Explorer points their phone camera at the QR. The weDISCOVR experience opens instantly in their browser. The Drop is time-locked and location-locked · it only works at this event, during these hours.
The reward appears. A free product configured by the Brand is available to claim. In-person pickup at the booth with a claim code, or shipped home via our fulfillment partner. If shipping: the Explorer enters their address. That address goes to weDISCOVR and the fulfillment partner. The Brand never sees it.
Immediately after claiming the free sample, the paid offer appears. The Explorer can complete a full checkout inside the experience. Payment processed. Product fulfilled by our logistics partner. The Brand receives a verified sale and a SKU attribution. The Explorer's personal information stays with weDISCOVR.
Completing the claim or purchase generates a wEID for that Explorer. The wEID is an anonymous, hashed identity token. The Brand receives the wEID as a verified, consented data point. The Explorer is never identifiable from the wEID alone.
When the Drop window closes, the wSI scoring engine processes every signal from the activation. The composite score and sub-index breakdown are delivered to the Brand within 24 hours. The wEID cohort is exported to the Brand's CRM.
The Brand uploads the wEID cohort to Meta, Google, or their CRM for retargeting. Follow-up offers can be sent through the Explorer app. The Explorer earns DISC tokens by toggling on additional consent signals · location, dwell time, purchase behavior · inside the app. The Brand pays for access to those richer signal tiers through the Measurement Subscription. The permission economy continues.
Karneval der Kulturen · Berlin · May 22 to 25, 2026. The full commerce sequence ran with real Explorers and real brand partners.