Give Explorers a free sample they unlock with their phone. Show them your paid offer in the same moment. They buy with one click. You walk away with verified sales, a consented first-party cohort, and a measurement report that tells you whether to do it again · and how to do it better.
The brand-facing tool where you build your Drop. Configure your free sample offer. List your paid SKUs with event-specific pricing. Upload your assets. Set inventory limits. Preview the full Explorer experience before you go live. Self-serve in 30 minutes or less.
A full checkout experience inside the AR flow. Explorers browse your event-specific offers, add to cart, and complete payment without leaving the experience. Our fulfillment partner ships paid products directly to the Explorer's home. You never see their address. You see the verified sale, the SKU, and the wEID.
Prefer to route to your own product page? The affiliate link option sends Explorers to a custom URL you configure. Tracked, attributed, and priced separately. Ask about this option when you book your Drop.
Every Drop is automatically scored across eight sub-indices. Scan-to-sale conversion. Brand lift. Audience alignment. Curator delivery. Space performance. One composite wSI score lands in your inbox 24 hours after the Drop closes. Benchmarked against Kantar CPL and Placer footfall so you know exactly where you stand.
No app download. Instant. The weDISCOVR experience opens in their browser at your event.
A time-limited, location-locked offer appears. They claim the product you configured in the AR Commerce Studio. In-person pickup at the booth or shipped to their home · their choice. The brand never sees their address.
Immediately after claiming the free sample, your event-exclusive paid offer appears. Full checkout in the moment. Payment processed. Fulfilled by our logistics partner. Verified sale attributed to your Drop.
Completing the claim or purchase generates a wEID · an anonymous identity token · for that Explorer. You receive that wEID as a consented, verified signal ready for retargeting in your CRM, on Meta, and on Google. Their name and address never leave weDISCOVR.
The Explorer can continue earning DISC tokens by sharing additional consent signals · location, dwell time, purchase behavior · inside the weDISCOVR app. Brands pay for access to those richer signal tiers. The more value you offer, the richer the data you receive. This is the permission economy: consent rewarded, data earned.
Deploy on your own event calendar or plug into 2,400+ Curator-produced events matched to your ICP through the Event Matcher. Same AR Commerce Studio. Same checkout flow. Same 24-hour measurement report.
A WebAR experience triggered by QR scan inside any open-air festival. Explorers unlock free samples from complementary brands bundled in one experience, then see paid offers from each. You walk away with verified sales, a multi-brand cohort, and a wSI score that benchmarks your performance against every other brand in the Drop.
AR-enabled signage at retail, hotel, airport, or pop-up. Explorers scan, unlock a time-limited offer, and complete checkout in the moment or claim in-store. You get retail conversion attribution · scan to sale, SKU by SKU, hour by hour · that runs year-round, not just at festival season.
Vetted Curators produce community events in wellness, music, art, and culture · with audiences that trust them. You plug in as a brand partner and run your Drop inside an event where the Explorer already wants to be. No cold audience. No wasted sampling budget. Behavioral data from people who are genuinely interested in what you sell.
A touring artist's audience is the highest-trust, highest-intent distribution channel in live marketing. They showed up because they love someone. You plug your Drop into every venue on the tour calendar. Each show produces verified sales, a city-segmented wEID cohort, and a per-venue wSI score. The full tour becomes a multi-city commerce campaign with a measurement report at every stop.
Deploy any Drop solution on your existing event calendar. Configure your Drop in the AR Commerce Studio. We deploy the infrastructure. You run your event as normal. The commerce layer runs underneath it.
The Event Matcher connects your Drop to Curator-produced events that match your ICP by category, city, and audience profile. You choose the events you want to activate at. The Curator runs the event. You run the Drop inside it.
Every Explorer who completed a claim or purchase during your Drop has a wEID. That is a verified, consented identity token ready to work in your existing marketing stack the moment the Drop closes.
Upload your wEID cohort directly to your CRM, Meta, and Google for retargeting. These are not cold leads. These are people who already bought from you, or claimed a free product from you, at a live event. The conversion rates are different.
Send follow-up offers to your wEID cohort through the weDISCOVR Explorer app. Your brand can deploy exclusive deals, early access, and loyalty rewards to the people who already opted in. They see it in the app where they already manage their DISC tokens and rewards.
Explorers who choose to share additional signals · location, dwell time, purchase behavior · through the app earn DISC tokens for doing so. Brands pay for access to those signal tiers through the Measurement Subscription. The more value you put into the ecosystem, the richer the data you get back.
Your events are part of the marketing mix but the ROI has been impossible to prove. You have inventory that moves at festivals if you have the right infrastructure. You now have the infrastructure. A verified sale, a consented cohort, and a wSI score from your first Drop is the brief you bring to your next budget conversation.
Events already work for you. You spend on them every season. What you need is the layer that makes the results repeatable, attributable, and defensible at budget review. We productize what your team has been running manually and give every activation a score you can benchmark year on year.
Your team is running activations across a full event calendar. You have the operational capacity to deploy weDISCOVR across multiple events, multiple brands, and multiple markets. We give you the commerce infrastructure and measurement layer that makes every euro attributable and every renewal conversation start higher.
Karneval der Kulturen · Berlin · May 22 to 25, 2026. One million plus Explorers. Four days. The first live Festival Drop on the platform with real brand partners and real Curator delivery.
